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BRW worked with Texas Tech University to develop a Master Plan that established a facility needs program and phasing of projects to support the College of Visual and Performing Arts (CVPA) on the Lubbock campus. The scope of tasks for this study included overall CVPA facility needs and Maedgen Theatre facility needs. 

The design team and University administration prioritized the CVPA opportunities, developed alternative funding options and strategies and created marketing collateral for the initial phases of a $45M expansion and renovation of the Maedgen Theatre and a $85M new music building. The BRW design team toured all CVPA facilities to understand the full context of the College. The team met regularly with the deans, faculty, staff, and administration to review detailed space program drafts and architectural concepts for Music and Theatre.