University of Texas at Arlington Career Development Center
BRW created a visualization package for the re-branding of the Career Development Center at the Hereford University Center for UT Arlington. The center’s mission was not visually clear to the casual passer-by and the interior vibe of the waiting area was a main concern as well. Our graphics and interiors team worked with campus staff and facilities to create an interior environment that attracted students and guests alike. The approach was to enhance the graphic and visual qualities of the space, develop a message and mission message that could be layered throughout the new space, promote the UTA brand, and clearly display what services the center offered. The three-dimensional graphic text was designed to showcase the support and amenities the department had to offer. In addition, a new material finish palette was designed to enhance the space along with new lighting, furniture selection, and a number of the vertical surfaces transformed b varied material treatments.